Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Customer Book Reviews Interesting By Kding on Apr 17, Normally textbooks are monotonous and boring, but this book is such an interesting read, you will forget you are reading for class. Definitely a worthwhile investment! Got my book By Junnieth on Jun 12, I got this book for my international marketing class for college and it was in excellent condition, even though i bought it used.
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About this title International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. Now with over new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region.
The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources. About the Author: Phillip R. Received his Ph. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level.
Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts.
Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business. Mary C. Shereceived her B.
At UCI, Dr. John L. Excerpts of his work have beenread into the Congressional Record, and his research on businessnegotiation styles in 20 cultures was the subject of an article in the January issue of Smithsonian.
International Marketing 17th edition by Cateora Gilly Graham and Money Test Bank