GOODYEAR AQUATRED CASE PDF

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Tire consumers at replacement market will buy tire at two different occasions: when they need new tire immediately emergency occasion , and as a spare change in case of emergency preventative occasion. The average time between purchases is 2. In a time when tire purchases are becoming more price sensitive and moving towards a market demanding low cost private labels, Goodyear needs to determine an efficient strategy that markets a premium priced tire to this price dependent consumer base.

There were so many players in the industry, both branded and private label. The new tire is a premium tire which reroutes water away from the main tread making it have superior traction in wet conditions. With the launch of this tire coming up Goodyear has some challenges they need to figure out, where should they price the Aquatred?

Which type of distribution model should they use? Our sales have leveled off in the past few years and we need to increase our market share in order to improve these numbers. Our debt is high and our interest payments are eating away at our profiles so we need to get more income to pay down this debt.

The more immediate question is if Goodyear should launch its new line of Aquatred tires. Brand groupings: A brand grouping is a logical grouping of brands that have meaningful characteristics in common.

The groups provide logic to the brand portfolio and help its growth overtime e. Brand hierarchy trees: Sometimes.

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Goodyear Aquatred Case Analysis

Login Goodyear Aquatred Case Analysis Contemplating the launch for the Aquatred, an innovative tire providing improved driving traction under wet driving conditions, Goodyear needs to finalize the specifics regarding their marketing plan and distribution structure. In a time when tire purchases are becoming more price sensitive and moving towards a market demanding low cost private labels, Goodyear needs to determine an efficient strategy that markets a premium priced tire to this price dependent consumer base. By utilizing these growing channels, Goodyear will be able to establish a solid foundation as the tire distribution evolves to accommodate lower priced tires. Based on current market trends, the only growing channel that Goodyear has yet to utilize would be that of Warehouse Clubs. Even though Warehouse Clubs are a relatively new retail format, they are quickly growing thanks to their variety of product offerings and low prices.

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Goodyear Aquatred Case

Tire consumers at replacement market will buy tire at two different occasions: when they need new tire immediately emergency occasion , and as a spare change in case of emergency preventative occasion. The average time between purchases is 2. In a time when tire purchases are becoming more price sensitive and moving towards a market demanding low cost private labels, Goodyear needs to determine an efficient strategy that markets a premium priced tire to this price dependent consumer base. There were so many players in the industry, both branded and private label. The new tire is a premium tire which reroutes water away from the main tread making it have superior traction in wet conditions. With the launch of this tire coming up Goodyear has some challenges they need to figure out, where should they price the Aquatred? Which type of distribution model should they use?

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Goodyear: The Aquatred Launch

Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself. Begin slowly - underline the details and sketch out the business case study description map.

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