PERSONICX CLUSTERS PDF

Zuzragore Replace thousands of data points for millions of customers with an orderly assembly and grouping of those data points in a unique, proven, and stable system of clusters and groups. These 13 distinct groupings of the 70 Personicx Lifestage clusters segment U. InfoBase Comprehensive consumer data on approximately million U. If you continue to use this site we will assume that you are happy with it. For in-depth analysis by cluster and groups, it provides leading-edge interactive visualizations of Personicx segmentations clustres well as Personicx-encoded consumer research for rich insights into the who, what, where, when and why of consumer behavior. Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.

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Grouping consumers into similar segments based on specific behaviors and demographic characteristics. Personicx enables marketers to better understand —and engage — the modern consumer. Five Powerful Segmentation Systems Personicx can be used alone or combined with other data to increase the precision of audience segmentation.

It is available in the U. The U. Leveraging over 70 different behaviors, households are placed into one of 54 clusters that map to 13 groups. Built exclusively for better marketing to the Hispanic market, leveraging 15 unique demographic, socio-economic, behavioral and acculturation factors. It classifies Hispanic consumers into one of 55 clusters that map to nine groups. Segmentation Tools Personicx also provides neighborhood-level analysis and interactive visualization of Personicx segments to provide rich audience insights into the who, what, where, when and why of consumer behavior.

Resources Learn more about the latest innovation in segmentation. Segmentation Competitive Study See how Personicx stood out from the field in this recent study.

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