CLICK ORI BRAFMAN PDF

Cancel anytime. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. From two co-workers who fall head over heels for each other while out to dinner and are married a month later and 15 years later remain just as in love , to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals—and companies—strive to achieve.

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One main reason is that we experience clicking as a kind of euphoria. The scans showed that those areas of the brain usually associated with pleasurable experiences were exceptionally active. In fact, the level of activity that the scientists observed commonly indicates a state of euphoria — a level of pleasure typically triggered by drugs like cocaine. Another reason is that we tend to think of clicking as meaningful.

One woman, for instance, described how she and a stranger had locked eyes and were struck by an immediate sense of shared intimacy.

Furthermore, nearly all the participants used the same attributes to describe those moments; they called them energizing, thrilling, special or euphoric. Even when the same question was posed to an entirely different group, they used the exact same adjectives. So clicking can make us wildly happy and can even cause us to believe that, in those moments when our lives intersect with those of others, we are experiencing something out of the ordinary.

Clicking makes relationships special. We perform better in the company of people we click with. When it comes to clicking, spatial proximity also plays a part. In order to captivate an audience, you have to be attuned to your spectators and fully immersed in your performance.

Belonging to a close community and overcoming adversity together can facilitate clicking. Some people have traits that make them more prone to click with others. Final summary.

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Click: The Magic of Instant Connections

Add to Cart About Click You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. From two co-workers who fall head over heels for each other while out to dinner and are married a month later and fifteen years later remain just as in love , to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals—and companies—strive to achieve. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged? Is there a way to create such peak experiences, whether on a date or in your job?

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Summary of Ori Brafman and Rom Brafman’s book ‘Click – The magic of instant connections’

One main reason is that we experience clicking as a kind of euphoria. The scans showed that those areas of the brain usually associated with pleasurable experiences were exceptionally active. In fact, the level of activity that the scientists observed commonly indicates a state of euphoria — a level of pleasure typically triggered by drugs like cocaine. Another reason is that we tend to think of clicking as meaningful.

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Data Protection Choices

Summary[ edit ] Don Verelli was an attorney who championed the effort for MGM to crack down on the peer-to-peer music website Grokster. But although the record labels won the lawsuits, other groups such as Kazaa , and eMule surfaced. The authors compare the record companies to "spiders" — organizations under the control of a central brain or leader — while the smaller organizations are more like "starfish" — if a limb is severed, the remaining parts are able to regenerate the entire body, resulting in two or more starfish. Dave Garrison of Netcom attempts to explain the Internet to executives in Paris, but is met with questions such as who would run the Internet. The authors look into the starfish Alcoholics Anonymous , which survives and thrives even away from the founder. They also look into the history of the music industry since the 19th century from live performers to recording on small labels to ownership from the big five record companies to Napster and other peer-to-peer networks. They list questions that determine whether an organization is more like a spider or a starfish.

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Click Quotes

People who connect better tend to be more successful, have more friends and work in teams that are more productive. There are 5 accelerators of rapport building: Vulnerability, Proximity, Resonance, Similarity, and Safety. Conversation types can be categorized into 5 types: -Phatic — Social niceties e. These are fillers and the response is not particularly important. We usually limit these conversations to only the closest people we know. However, used appropriately, they can be very powerful with a wider selection of people.

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